Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a method to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy information
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to adhere to different data laws. It's also a whole lot much less at risk to scams, as it's harder for deceptive actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make even more educated marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disruptions and unreliable results. voice search optimization tools Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking additionally permits companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it reaches third party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and platforms progressively change just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your web site's server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a little piece of code on your web page to accumulate data from customers.
4. Easier to carry out
Server-side tracking is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the range of information management and provides companies more control over transmission, making it normally extra reliable. Because of this, it's much less prone to information obstacles caused by things like a busted link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and aids make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and ad blockers.